News

Why is it important to use SLS-free products?
When we choose hair care products, the ingredients in their formula play a major role in the quality of care and the effect on the hair and scalp. One of the common ingredients in many personal ...
Read more
How to keep hair healthy and shiny in winter
Winter brings with it cold, wind, and dryness, all of which can negatively impact the health of our hair and scalp. The cold weather, coupled with excessive heating indoors, creates conditions t...
Read more
Split ends: why it happens and how to treat it
Split Ends: Why It Happens and How to Treat It We all know the phenomenon – split ends that suddenly appear and spoil the healthy and well-groomed look of hair. It is one of the most common prob...
Read more
Hair after straightening: How to keep it healthy, soft and shiny
Hair after straightening: How to keep it healthy, soft and shiny Straightening can make your hair smooth, shiny, and manageable, but it also requires special attention to maintain its health ove...
Read more
Orange in hair after lightening
Orange in hair after lightening: why it happens and how to deal with it? We all dream of a perfect hair look – a radiant blonde or light shades that radiate freshness, but then that moment co...
Read more
The Israeli climate and its effect on hair
The Israeli climate and its effect on your hair! We all feel it – the Israeli climate. It is hot, dry, humid and sometimes full of surprises like desert winds or unexpected rain. The dry air ...
Read more